AVIV Restaurant - Production Timeline Portal

Block 1 • 30 min

Crew Setup

2:00 PM – 2:30 PM • All crew on deck. Equipment rigging. Kitchen prep begins.

Crew Assignments

Who's on set today

Cristian

Photographer

Joshua

Videographer

Kimberly

Account Executive

Abby

Account Coordinator

Visual Direction

Reference the full creative mood board for AVIV's February 2026 shoot — featuring lighting, composition, and styling direction.

Open Mood Board

Overall Requirements

Full day essentials

Chef Mike available from 2:00 PM – 5:00 PM
Kitchen ready to cook by 2:00 PM
Cocktail menus & dinner menus on hand
Rolling cart to push (similar to inspo)
AVIV Apron ready for Chef Mike
Additional kitchen staff for shooting
Waiter available for shooting
Two bartenders (one for photo, one for video)
Bartender comfortable doing voiceover

Block 2 • 40 min

Restaurant + Exterior

2:30 PM – 3:10 PM • Location: Restaurant (no F&B) + exterior

Video 1 — Teaser w/ Chef Mike: Miami Spice Announcement

Shoot video first, then grab photo using same setup

Shot of menus being stacked, edited as quick cuts
Shot of Mike opening menu from POV of menu, include voiceover
Wide shot of chef pushing a rack (maybe saluf dough) in front of AVIV outdoor entrance — subject starts out of frame, enters left, walks straight across, exits right
Shot of chef walking towards kitchen as he puts on apron — taken from behind following subject

Note: End with chef walking toward kitchen to naturally transition into next location.

Photo — Chef Mike

Same setups as video, captured after

Chef Mike rolling cart — same setup as Video 1

Photo — Additional

Restaurant space & ambiance

Shot of restaurant space

Location Requirements

Chef Mike Available Cocktail Menus Dinner Menus Rolling Cart AVIV Apron

Block 3 • 75 min

The Kitchen

3:10 PM – 4:25 PM • Location: Kitchen. F&B ready by 3:00 PM.

Video 2 — Dish Highlight: "All Fired Up" w/ Chef Mike

Voiceover • Start with all Chef Mike content while he's available

Shot of Al Ha'esh dish in flames
Shot of Mike grabbing/preparing ingredients to plate dish
Process of Mike plating the dish — mix of angles (some showing Mike, some focusing on dish)
Final shot of Mike presenting dish — include face

Video 3 — Routine Carousel Clips

Kitchen atmosphere & process

Wide shot of saluf stacked — chef comes into frame and places more pieces on top. From behind chef. Natural light.
Shot of chef walking into kitchen through a door, holding bowl of ingredients — walks in smiling, places ingredients on counter, walks out of frame
Macro shot of saluf stack — hand comes into frame, places another piece on top

Video 4 — Kitchen Actions

Candid moments & detail work

Shot of chef adding finishes to a dish — taken from distance
Quick transitions of overhead, close-up shots of ~6 ingredients
Candid shot of chefs cooking and interacting — taken from slightly below angle
Shot taken over chef's shoulder of them preparing a dish
Shot of dish on stove being prepared — chef's hands in frame
Overhead detailed shot of ingredients being poured
Shot from below of chef moving dishes
Detailed shot of finishes on dish
Eye-level shot of dish being taken off counter by a waiter — waiter is unfocused

Note: Save the waiter pickup shot for the end once dishes are plated and ready.

Photo — Macro, Chef Mike, Ingredients & F&B Highlights

Photographer can shoot ingredient and macro shots while video captures kitchen actions

Macro Shots

Saluf texture shot

Chef Mike

Horizontal shot of Mike inside kitchen, shot from outside — emphasize kitchen space
Shot of Mike at the grill with flames
Mike working in background w/ kitchen staff in foreground — incorporate movement (same setup as Video 4)

Ingredients

Shot of saluf dough being stretched from chef POV
Shot of meat on grill — emphasize flames
Shot of ingredient on cutting board

F&B Highlights

Chef process shot

F&B Ready by 3:00 PM

Video

Al Ha'esh dish for voiceover video — with ingredients laid out nicely
Stack of saluf (~5)
Bowl of ingredients
Finishing touches of 3 dishes to shoot
Salatim ingredients in small bowls

Photo

Saluf
Saluf Dough
Al Ha'esh Dish to shoot at grill
Bowl of ingredients

Location Requirements

Chef Mike Available Kitchen Ready by 2:00 PM Additional Kitchen Staff Waiter Available

Block 4 • 45 min

The Table

4:25 PM – 5:10 PM • Location: Table. F&B ready by 4:20 PM.

Video 3 — Routine Carousel Clips

Table & food interaction

Close-up shot of person ripping saluf — focus on food, background unfocused
Slow zoom in shot of saluf and hummus on table — a person walks in front of the shot

Photo — Chef Mike, Ingredients, Macro & F&B Highlights

Shoot clean food shots first, end with tablespread and action shots

Chef Mike

Shot of Mike interacting with table

Ingredients

Texture shot of warm stuffed dates
Overhead shot of all hummus on wooden table — leave space for text

Macro Shots

Dish cut in half — grilled tomato salad or dates
Texture shot of salatim sides + Turkish hummus
Texture shot of yellowtail crudo

F&B Highlights

Single dish highlight for up to 3 dishes — combine w/ cocktail or tablewear
Single dish highlight for up to 3 dishes — solo clean shot
Interacting with dish — same dish we got process of
Action shot of dipping saluf into hummus
Waiter holding plate
Shot of waiter placing down dish on clean table + wine

Tablespread

Horizontal shot of tablespread — include foliage
Overhead tablespread shot — leave space for text
Overhead shot of full table + actions
Waiter placing dish in front of guest
POV shot of guest interacting with dish

Additional F&B

Plate on top of stack of menus
Overhead shot of hands reaching for different dishes
Multiple utensils reaching for one dish

F&B Ready by 4:20 PM

Video

Saluf to tear
Hummus

Photo

Grilled tomato salad
Warm stuffed Dates
Salatim
ALL Hummuses
Yellowtail crudo
3 different Mezzes (not moroccan cigars)
3 different Al Ha'esh
Wine bottle + 2 glasses
1 cocktail

Location Requirements

Chef Mike Available Dinner Menus Cocktail Menus

Block 5 • 50 min

The Bar

5:10 PM – 6:00 PM • Location: Bar. F&B ready by 5:00 PM.

Video 5 — Cocktail Highlight w/ Voiceover

Full cocktail creation process • bartender voiceover

Angled shot of cocktail being poured into empty glass with ice — slow zoom out
Shot of cocktail being garnished with same zoom out
Completed cocktail being placed into frame — hold clip for text
Clips of cocktail being made — leave space at top for text
Angled shot of bartender stirring/shaking cocktail
Straight-on shot of bartender stirring/shaking cocktail
Cocktail being garnished from a different angle than the first shot
Final interview-style shot of chef/bartender taking a sip of the drink then talking about the flavors

Photo — Macro, F&B Highlights & Additional

Cocktail beauty shots & bar atmosphere

Macro Shots

Cocktail with nice garnish + action shot of same cocktail

F&B Highlights

Shot of cocktail on edge with cocktail menu under

Additional F&B

Overhead shot of hand holding cocktail
Straight shot of cocktail against wall background
POV shot of bartender preparing cocktail

F&B Ready by 5:00 PM

Video

Cocktail team would like to highlight — show full process (preferably shaken + garnish)

Photo

Cocktail with nice garnish + ice
Different cocktail

Location Requirements

Two Bartenders (one for photo, one for video) Bartender Comfortable Doing Voiceover

Overall Creative Direction

Look & feel for the entire shoot

Avoid dark/black backgrounds — keep the mood warm and inviting
Avoid bright harsh white lighting — keep it warm throughout
Composition — shouldn't feel too commercial, literal, or stock
Prioritize — natural light, shadows, textures, simplicity (not busy shots)
Mood — intimate, glowy, and atmospheric — but not super dark/black